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Photography Advertising Using Facbook

October 4, 2010 3 comments

Click Here - Custom Pages For Photographers

Facebook has quickly become the most popular social networking site on the Internet.  (In fact, by mid-2011, when Facebook is scheduled to pass the 1 Billion user mark,  7 out of every 10 people on the earth will have a Facebook profile.)  This kind of audience is not kids stuff – Facebook has become the business portal!

More and more photographers are realizing this, and are now using Facebook to not just find new clients, but also to show off new work, keep customers updated about new services or offers, engage with fans and colleagues, creating trusted brands that lead to transactions.  Facebook’s unique system of interconnectivity is perfect for us as professional photographers, it allows users to share individual photos and photo galleries with each other on Facebook or via email. By using Facebook to help promote your photography business and keep in touch with your existing customers, it can become a very valuable tool in your marketing strategy.

The Professional Photographer’s Facebook Page

Let’s cover the basics.  Here are some simple steps to get you started:

  • Step 1. Create a user-name URL under your settings and include this on your business card. Facebook now allows its users to create a custom name after the Facebook.com/ address so people can be sent directly to your Facebook page. Adding this to your marketing material, in addition to your other social media user-names, allows you to make a physical connection in person and reinforces your brand as a professional photographer.
  • Step 2: Upload your web sites, blog URLs and additional online publications that display your work to your information page. Include a portfolio or e-commerce link along with a quick quote about you and your business to your profile page, just below your picture.
  • Step 3: Upload several of your best professional images to your photo section. Some controversy surrounds the uploading of images to Facebook and the rights transfer that occurs when uploaded. Photo District News published an article on its blog stating that the American Society Media Photographers discovered that Facebook and Myspace strip the copyright metadata embedded in your images. Be sure to read the fine print and decide if you are comfortable taking this action. You can also add a watermark to your images to deter unauthorized use of your work.
  • Step 4: Add a professional photo of yourself to your profile page. Your profile image should be of the highest quality and should always be a professional image.
  • Click Here To Get Started



    Customizing Your Page

    Ok, now that you are warmed up, let’s create your business page.  Here are the basic steps:

  • Step 1: Create a fan page of your photography business and keep the fan page strictly for business updates, events and news of your photo business.
  • Step 2: Upload your logo to your profile image for the business page and begin uploading your news and events to this page. Complete the information section as well, including all methods of contacting the business and finding online portfolios and online stores associated with your business.
  • Step 3: Connect your photography blog to your business page using the notes section. Go to the notes application, click on the settings and click the add an external blog link. Your blog entries will automatically feed into your status updates for this page.
  • Step 4: Invite your friends to become a fan of your photography business page
  • Step 5: Begin using the status updates to post new photo shoots, ocean front weddings, print sales, portrait session information and all promotional information relevant to your business.

Promoting Your Photography via Fan Pages

Once you have set up your fan page, you can promote it via your blog, website, etc. You may also buy a Facebook Ad to promote your fan page, but these can become expensive if you don’t geo-target them down to your immediate area and set ad spend budget. You can now showcase your latest work, upload your photographs, advertise showings and even run special deals just for your Facebook fans. For example, you could run 10% off a certain print, and give your fans a special Facebook code to use when orderings. This will keep fans coming back.

If you shoot photographs for customers, create a gallery just for that customer so that they can see their work. Allow them to tag themselves and share their photographs with their friends and family. This will get your name out as well.

Stand Out - Click Here

Facebook Groups

Another way to use Facebook to promote your photography is via groups. Facebook Groups are created by people with similar interests. You can create your own group, but a fan page is better suited to attracting new business. It may be better to join a pre-established Facebook photography group so that you can network with other photographers and be exposed to the members of these groups. Look for groups that have a large following before joining one.

Tips & Warnings

Here are key takeaways if you want to be successful on Facebook.
  • Don’t be a spammer. If you send out messages once or twice a month is a rate at which most of those receiving the message will find helpful. If you send out messages too often Facebook might identify you as a spammer and kick you off of the site.
  • Add photo albums to your profile page. This may seem like no brainer, but some people neglect to do this. You are after all running a photography business; the pictures you select should represent your very best work.
  • Along these lines, make sure you imprint your copyright info onto any images that you post on your Facebook page. That way, anytime an image appears away from your page, it can be identified as yours.
  • After each photo shoot, add a one of your best pictures to your Facebook. This will help keep you fresh and relevant on other people’s pages.
  • Add Videos to the site. Create a video of a photo shoot session. This will give those looking for a photographer an opportunity to know what to expect if they select you as their photographer. If your video portrays how fun and easy the shot will be, they will feel much more relaxed.
  • Be careful of TMI syndrome – add a few tidbits about yourself but keep it professional and don’t overdue it. Knowing about your most embarrassing moment will not likely help people decide to choose you as their photographer. In fact, you can probably take it to the bank that they won’t.
  • Since anyone can see a Facebook Fan Page, you can share it with the world. Link to on your blog and in your Twitter feed.
  • Incorporate relevant information about photography, such as how-to articles or informational links to other sites, and provide this information to your fan base.

Marketing through Facebook might take a little time, however the cost is almost nothing and you will find that your time has been well spent.  Are you using Facebook already for your Photography Business?  What tips can you share with us?  How are you being successful with Facebook Ads?  We’d love to hear your thoughts, please share….

As Always, Please Call Us Anytime For A FREE Consultation – 910.386.8630

Baby Photography Tips

September 24, 2010 1 comment

Photographing a baby can be fun, rewarding and educational experience for the aspiring photographer, (as mentioned on one of our favorite blogs, Digital Photography School). But what happens after you’ve photographed all the ‘basics’ - the top of her head, her feet, her scrunched up newborn face and laying on her tummy?  Then, looking at them, they all can get pretty darn same-same. You can only take so many photos of your baby sleeping, right?  Well, here are some tips and ideas.  Please feel free to add your ideas too!

{The obvious}


The most obvious ways to photograph your little one is to first get those priceless, fleeting moments. The way she looked freshly new born, her wrinkly little hands, those skinny little legs. It only lasts a few weeks so get those right away.

{Flip It}

Something wonderful happens when you flip your photos. It becomes a portrait! And a more interesting one at that. Many babies who are unable to sit up are perfect candidates for this, just lay them in the daises, and do the flip.

{Get High}

Find interesting ways to photograph your little one from on high. If you’ve never visited the Mila’s Daydreams blog you simply MUST! Her mom has become a bit of a celebrity for her clever portraits of sleeping Mila, all shot from above. I just can’t get enough of those photos! So find interesting ways to photograph babies from a different POV.

{Style & Location}

Let’s be honest, babies are babies, and the ‘laying on the tummy’ pose is the standard.  (You are kinda limited, right).   But to make them more interesting, try taking them in all different seasons, all different locations and all sorts of costumes, outfits and accessories.  If you’re finding your baby photos same-same and uninspiring, add some style or take the same posture in a different location.  With the advent of Digital Photography, you can now experiment and take all the pictures you want, so have fun!  The real challenge comes in trying to keep them clean, especially when we do any photographs right on the ocean.  Sand, sand, sand everywhere – which is another story.

How about you?  What are you doing to be adventurous with your shots and angles?  Please share….

DAY 2 – Wedding Photography Workshop with Jim Garner

Wednesday was a day of Photoshopping.  We were  critiqued on album layouts of our Wedding photos yesterday from Downtown Seattle that we designed, mine went well, suggestions were made by all the other professionals which (in my case) really improved and fine-tuned the spread.  There is a lot of truth in having “an extra set of eyes” to look at things.  I am getting some one on one with Jim Garner today on Photoshop, which I am looking forward to.  I also enjoyed learning some advanced tips and tricks with layering and blending that will really proved to be helpful.

At 6pm to Dark, we had our Evening Photography Shoot Workshop, then at 10pm, a Fireside Dinner & Dessert right on the beach.  What a day!  I’ll add some of the Evening Photo Shoot shots with tomorrow’s post.

I have to tell you that this beach house where Jim is hosting this private workshop is just outside of Seattle on Puget Sound and it is beautiful. It has 130 feet of low bank waterfront and is walking distance from the beautiful Deception Pass Bridge and State Park.  Westerly views from the house are of the Olympic Mountain Range and San Juan Islands. You can see it is a gorgeous place by taking a photo tour here -  www.surfcrestbeachhouse.com .

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Today has just been loaded with tons of information, with Jim Garner and his wife Katarina also teaching on her part of the business, so needless to say it’s been busy and lots of fun! This is a total luxury, 1st class workshop and just a great experience all the way around.  I highly recommend it.

Stay tuned for those Evening Photo Shoot photo’s and more from Day 3 tomorrow!

Always FREE Consultation – 910.386.8630

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DAY 1 – Wedding Photography Workshop with Jim Garner

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Well, I couldn’t be more tired and my brain is full. :-)

What a great day we had starting with a morning classroom session that took us through direction on workflow as well as Wedding Story Shooting presentation, goals and guidelines. [a great session with Jim Garner!].  The afternoon was spent shooting models at a couple of fantastic Seattle locations downtown, it was nice having my friend Dawn Shields there with me.  Emphasis on lighting and emotion can’t help but make us better at doing what we love, capturing couples at their best on their wedding day.  I can’t wait until tomorrow!

Here are just a couple shots from around Seattle today…

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Fun, fun, fun!!! More tomorrow.

Always FREE Consultation – 910.386.8630

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Seattle Wedding Photography Workshop with Jim Garner

Stephanie, along with our good friend Dawn Shields, will be in Seattle, WA, from July 21-July 28 for this extraordinary workshop hosted by Jim and Katarina Garner.  For those of you that didn’t hear, Jim Garner was voted by American Photo Magazine as “One Of The Top 10 Wedding Photographers In The World!”.  What an honor.  We look forward to Stephanie’s daily comments and pictures during this week as the 10 photographers attending this special workshop learn first hand from Jim tips and techniques on posing, dramatic lighting, contemporary imaging techniques, night shooting, as well as the backside of the business such as workflow, Photoshop, album design, and a host of other unique services that we can offer to you dear brides.  It should be a great week, check back daily starting this Wednesday for updates and photos from Stephanie on how it’s going!

For those of you that haven’t seen Jim and his teams work, here is a sample. You can see he deserves it. Congratulations Jim!!

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Stay tuned for more, beginning every day starting this Wednesday! 

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Pro Lighting Techniques of People Photography

Are you looking for the type of images you would get if you went to a “traditional” portrait studio downtown e981_1in your home town? Or are you looking for more “cutting edge” or avant gard styles? Something you might see in fashion magazines? Something else?  I recommend a book that our good friend and fellow photographer Jim Downing sent us some time back written by Gary Bernstein. It is probably one of the best books on lighting you will ever read on use of light, light metering, camera settings, lenses, exposures, and composition, shows photographs of models, celebrities, and individuals, and describes the composition and lighting of each portrait in easy to understand diagrams.

  • Color or black & White or both?
  • Individuals or groups? Any specific age-range of subjects?
  • Head shots? Head and Shoulders? Bust? Waist-up? Full length?

The feature of this book that makes it so worthwhile to me is that it breaks down exactly how to light a portrait and teaches you how to look at other portraits that you like and try to figure out the lighting that was used. Look at the catchlights in the eyes. The direction the nose and eyebrow shadows fall. The length of the shadows, etc, etc, the real “psychology of joanportrait lighting” and interaction with the subject.
 

When Jim told me about this book and that he studied it back in college in the 80′s, I thought, “how dated can this be”?  But he sent it to me, and I have to admit he was right, again!  This book is like a university education on professional lighting techniques in your hand.  You may get more exercises and assignments from paying big bucks at a university for this training, but the principles are all right here in this fantastic book at a fraction of the price. 

You may have a hard time finding a copy, I think it’s out of print.  To be helpful, here is a search via Amazon to find used copies [much more reasonable] :  Availability on Amazon – Click Here  ISBN: 0-89586-269-7

I hope this is helpful, let me know if you have a copy and how you like it.  Our readers will appreciate your comments about it.

Happy shooting this weekend!

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10 Tips for Urban Photography

Tim and I love cities. Being from New York, the hustle and bustle of inner city life (while not for everyone) does provide great areas that are so interesting to spend time in – both on a personal level but also photographically.Capture2

Some people might be a little depressed by the greyness of concrete, towering skyscrapers and graffiti covered decaying walls (Tim’s favorite!) – but I find them full of photographic potential.

Urban Landscape Photography looks for these photographic possibilities in the cities and and urban areas where we live and work. Urban Landscape photography is often gritty, it’s not always pretty and it can be quite abstract.  Very cool, especially for portraiture!

 

Following are 10 tips to help you improve your urban landscape photography [You can also email and sign up for one of our "Urban Photography Workshop" starting this fall in Kansas City - space is limited to 6 people per outing for maximum benefit. Only 5 openings remain]

1. Take a Variety of Lenses

I find that taking two lenses with me is usually enough for urban photography. I prefer to take one wide angle lens and a zoom with a fair bit of length to it. Longer focal lengths are useful for capturing the details of a decaying buildings or street scene detail elements that add ‘real’ character to a shot. Wide angle lenses are great for capturing the big picture and they tend to give a bigger depth of field which can add interest and a nice feel to your shots.

2. Other Gear to Take

The gear you take on an urban landscape shoot will of course reflect your own style of photography (and budget) but in addition to the above two lenses and DSLR I sometimes take a tripod if I’m going to shoot into the evening, polarising filters, UV filters, sling style camera bag (I use a Shootsac bag which I find gives me the access I need as well as being reasonably inconspicuous, spare batteries (a MUST!) and I generally take my external flash with me (although I don’t use it as much for landscape shots – it’s there more if I find a good portrait opportunity).

149523624_b484a117173. Look for Contrasts

One of the things that Tim and I love about cities is the diversity that you can find there – both in terms of the  people (it’s where all types come together) as well as visual diversity in the sites you’ll see there. Look for and capture the contrasts between architectural styles, building materials, colors etc and you’ll end up with some very interesting shots.  Shoot from elevated and ground levels to add extra dimension to your subject, you may be surprised with one of the most artful shots of your career!

 

4. Urban Portraiture

2234Thompson-Bryant_Photography_025-medA constant challenge for urban landscape photographers is that cities are places where people naturally gather.  There’s nothing wrong with people but in urban photographs they do tend to become the focal point of shots whether you want them to be or not. Our thoughts on people in urban photography is that you either work  with the fact that there are people in the shots and use them as a focal point or if possible they need to be eliminated from the shot – there’s not really too much middle ground. One way of eliminating people from shots is to shoot on weekends or after work hours. Ultimately when it comes to whether to include people in a shot or not I ask myself the questions ‘are they relevant to the shot?’ and ‘do they add or take away from the composition?’. If they add something – include them. If they distract -  get rid of them.  Patience is needed in most of these settings, so just prepare yourself.

 

5. Evidence of People Capture7

If you choose to take the approach of eliminating people from your shots they almost always still live in the shots by the things that they leave there. Urban landscapes don’t always include people directly but speak about the way we live (both good and bad). It can be very powerful to look for the evidence of people in a landscape and to feature this in your shots. In doing so you add layers of interest and make your photos more dynamic.

6. Research, Research, Research Your Locations

Urban landscape photography might seem like a pretty spontaneous thing (and at times it can be) but many of the most spectacular shots are a result of very careful planning. [Tim and I may spend hours scouring a specific area looking for angles, nooks, checking lighting, and visualizing "unseen" angles, etc]  It’s amazing how a location can change depending upon the time of day (as a result of angles of light especially) so scout out potential locations at different times of the day and consider returning to the same location over time to see what else it might offer. In terms of what time of day is ‘best’ to photograph – it really has a lot to do with the locations, but our preference is late afternoon, early evening (an hour or so before dusk) or on days which are  overcast leica-raw-2but where it’d not too dark.

7. Look for Themes

While there is real diversity in urban areas there are also many recurring themes of life. For instance recently in New York at the New York Photo Festival, Tim and I saw lots of urban landscapes that explored the places people lived in different Burroughs of the city – it was a series of simple city scenes bridged together bay using neighborhood elements ranging from park benches, to converted warehouses, to old period homes. Seeing them all side by side was quite powerful.

8. Shoot into the Evening

Cities change incredibly as evening comes and the lights go on. What can be a drab or featureless scene can quickly become something with a lot of character and mood. As mentioned in tip 6 above, we enjoy shooting in the twilight zone between day and night as there is still light in the sky but you also get the impact of city lights – result?  Very dramatic images!  This also requires patience, mentioned in tip 4, you have to want it, which means waiting for it on occasion. 

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9. Explore Different City Zones

One thing that fascinates me about cities is the differences in the feel and sites that you can witness from area to area. Within a block or two  you can move from a business district or commercial zone to a gritty, run down industrial zone or a trendy inner city residential or shopping area. Many urban landscape photographers have a preference for one or more of these types of areas but if you’re just starting out it can be worth experimenting with exploring the possibilities that each of these areas can present you with.

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 CAUTION: Please, keep in mind that not all areas of cities are always safe – sometimes for this reason it can be wise to shoot with others.

10. Finding the Urban in the Suburban or Rural

Don’t live close to a “urban metro area”?  That’s ok, most of what I’ve written about can be explored in the suburbs and even smaller towns as really urban landscapes document and explore the places where people live and gather – bid or small.  For example, we shot Raul & Erin’s engagement session in a single back downtown alleyway in small Monett, Missouri, population around 5000.  With the use of all these 10 tips, check out how the shots came out here.  Believe me, with a little imagination, you can give your photo’s (no matter where you are) an urban, gritty, modern, artful flair! 
 

I’d love to hear your feedback on these tips and if you have something you use that you’d like to share with us.  We’d love to hear it.  Rememberemail and sign up for one of our “Urban Photography Workshop” starting this fall in Kansas City, we’ll show you how to put all these tips into real life application and make it very profitable for your business. [Only 5 openings remain]

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Summer Vacation Photography

Now that the kids are out of school, and the weather is warming up quick, its time to think about vacations! For some of use that means a trip to the beach and for others a trip to the mountains, maybe colder climates to escape the heat. Wherever you go, it’s a given you’ll want to take lots of photos to remember all the fun! To get the most out of your travel photography, here are some travel-related photo tips and safety info that may be helpful to you:

Vacation Photography
Traveling with Your Camera
Flying with Your Camera
Beach Photography
Fireworks Photography
Protect Your Camera From Weather

 

I hope these tips are helpful so you have a great summer (and your camera survives it as well!)  REMEMBER: Sunscreen!!!! :-)

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